About us

Set The Hook is a premium fly fishing lure company based in the heart of beautiful British Columbia, Canada. With a passion for fishing and a commitment to quality, we strive to bring anglers the best fly fishing experiences possible.

Our handcrafted lures are made using only the finest materials and cutting-edge designs, ensuring that each and every product exceeds the expectations of even the most discerning angler. We believe that the key to great fishing is having the right gear, and that's why we take pride in offering a line of premium fishing flies that are second to none.

At Set The Hook, we understand the importance of being on the cutting edge of the fishing industry. That's why we're constantly researching, testing and refining our products to ensure that we're delivering the very best in fishing gear. Whether you're targeting trophy trout or seeking the thrill of a trophy catch, our lures are designed to help you succeed.

So if you're looking for premium fly fishing gear from a company that is dedicated to quality and customer satisfaction, look no further than Set The Hook. Join us and discover why we're the go-to choice for serious anglers everywhere.